This course is offered in partnership with MindEdge, an expert content provider in courses, bundles, certificates, exam prep, and simulations to help you reach your personal and professional goals.
Course Description
Effective use of social media as a marketing tool is often essential for nonprofits to get attention in this digital world. This course introduces learners to the use of social media in communicating, marketing, public relations, and fundraising for nonprofits. It explores the major social media platforms (Facebook, LinkedIn, Twitter, YouTube, Pinterest) as vehicles for nonprofits to reach their members, volunteers, and donors.
Learning Outcomes
- Discuss the importance of social media to nonprofits for communicating, marketing, public relations, and fundraising
- Explain how social media can be used to better engage a nonprofit's audience
- Outline the key questions nonprofits should consider as they become involved in social media
- Discuss the strengths and weaknesses of Facebook, LinkedIn, Twitter, YouTube, Pinterest and other social media platforms
- Discuss the measurement of social media effectiveness in communicating messages and in fundraising
- Outline tools and techniques for successful social media use by a nonprofit
- Apply your understanding of the social media environment to case studies
Credits
IACET CEUs: 0.3
ATD CI Credits: 3
HRCI Credits: 3
SHRM PDCs: 3
CFRE Points: 3
Key Features
- Mobile-friendly
- Audio-enabled
- Badge and credit-awarding
- Real-world case studies
- Fully accessible
- Games & Flashcards
- Expert-supported
- Video content
Testimonials
I have learned a lot, especially how important it is to be on top in using social media. I have to spend time to do it myself so that I can really own the story.
-Joey Cecilia D.
Social Media for Nonprofits has cleared up several misunderstandings that I had about social media overall. The material was clear, easy to understand, and extremely useful.
Stacy Y.